Analysis and reporting allows us to present a clear insight on how their PPC campaigns are performing. We base our reporting on three aspects; analytics results, efficiency of landing pages and campaign statistics. We further present our findings of how other competitors are performing in the PPC world.
MAKE THE RIGHT CHOICE
PPC is an acronym for Pay-per-click which is a model of internet marketing where the advertisers can display their products and/or services on the publisher’s (Google,Bing) platform and in return they have to pay them whenever their ad is clicked.
The Cost depends on various factors such as
competition, industry specific cost-per-click, number of products/services you want to advertise, location and many other factors.
Yes, we execute a campaign on all paid platforms namely Google, Bing, Facebook, Instagram, LinkedIn, Twitter, Youtube etc. In addition to this, we can help you run your ads on platforms such as Amazon as well.
Tracking the return on investment (ROI) for the online advertising campaign depends on what are the campaign goals. For e.g. brand awareness, lead generation, free trial etc. There are different types of tracking of ROI for each platform i.e. for Google – Set up Google AdWords Tracking Code, for Facebook – Setup Facebook Pixels, Track Your Phone Calls.
Google Adwords is Google’s advertising platform on which advertisers bid on product or service keywords for their clickable ads to appear in Google’s search results.
No, If both campaigns use the same keywords and the users are sent to the same site, you will compete with your own keywords thereby blowing up the cost per click on your own campaign. Eventually, Google will show only one of the ads.
The SEM campaign creation can be done within a few hours, however, the keyword research, ad copies, campaign strategy, landing page development and the call tracking programme could take a few more days.
There are a few reasons you may not be able to view your ad:
1. Campaigns could have outrun the budget
2. Your ads might have been scheduled to run only for a certain time period
3. Your promotion is geo-focused in an area other than yours.
If you know your audience is looking for your business and you want to boost your sales , then PPC is for you, irrespective of whether your model is B2C or B2B.